Would you like to work at the heart of a young company dedicated to itself? You have several problems:
1. You don’t know how to find it
2. You are afraid of greenwashing
Various devices will help you see more clearly the galaxy of so-called “effect” start-ups.
The tough labels to describe you attest to the company’s responsible approach. We can quote celebrity endorsement ESU (thousand companies), for example limiting dividends, setting salary scales and preventing companies from listing.
There is also a tagB-Corp (145 companies in France) certifies that private companies integrate social, societal and environmental objectives into their missions, economic models, workforce and products.
A few networks can help you list “serious” companies. Among them, Coup France movement, a kind of green and social “Metar” for committed entrepreneurs and investors. A total of 2,000 impact initiatives (social, environmental, etc.)
By France Digitale, an association that brings together around 2,000 investors and technology entrepreneurs, two guides can help you: tech4value Where 20 tech champions share their best practices for combining economic performance with responsibility.
Later ” impact mapping A map that brings together start-ups that put impact at the center of their activities through the Sustainable Development Goals defined by the UN. The last edition brought together more than 800 young exiles (it’s not easy to find your way around, but it has the advantage of being quite detailed).
In terms of inclusion and diversity, the Diversidays association publishes an “index” of diversity “talents” that work for a fairer society. Among them are not only employees, but also the creators of companies or associations that you can approach.
Every year since 2019, BFM Business in partnership with France Digitale “ technology for good rewards », 7 awards were given to virtuous initiatives in 7 verticals: citizen action, circular economy, education and training, resource management, mobility and health. A jury of entrepreneurs, journalists and institutions is responsible for the selection of the winners.
Also take a look at the winners » social entrepreneur It has been awarded annually since 2007 by a jury of CAC 40 leaders and personalities from the Boston Consulting Group (BCG) and the social and solidarity economy (ESS). Entrepreneurs such as Lucie Basch (Too Good To Go), Théo Scubla (Each), Thomas Matagne (Ecov) have been rewarded over the past fifteen years.
Also, consider government indices like recent ones. GreenTech20 He was born in 2021. This program supports 20 start-ups delivering breakthrough innovations in the ecological transition and wide distribution. 20 new ingots are selected each year.
Likewise, but projects are often very young, program French Technology Springboard supports entrepreneurs from rural and/or disadvantaged backgrounds. They often (but not exclusively) offer social impact projects.
If youth does not frighten you, positive planetThe basis of Jacques Attali is the ranking of 35 “positive” leaders under 35 since this year. Almost all oversee structures you can join with the assurance of having a positive impact on society.
Tips to avoid greenwashing
– Pay attention to governance: is it shared? Does the company publish (positive and negative) reports on its impact? What is the structure of the start-up? Labels?
– Monitor results. For example, in a reintegration company, observe the positive exit rates of companions, what happens to beneficiaries. In other words, painting yourself green is fine, but you need concrete actions behind it.
– Beyond the discourse on gender balance, diversity and well-being in the workplace, take a concrete look at the composition of teams. Do not hesitate to argue with the staff.
– Regarding large corporations, the collective for an Ecological awakening questioned several dozen about their activities and published the answers.